I’ve been waiting for Agents of SHIELD to really get into its groove proper. It finally did last week, courtesy of some major plot points from Captain America: The Winter Soldier.
Which is kinda odd, really. A feature film bearing a different name affecting a TV show that much. I mean, it makes sense within the universe they’re creating, but from a meta perspective, it’s terribly uncommon.
And that’s one thing I love about the stories Marvel Studios’ been telling. They’re all connected. This was a gamble. Back in 2008 when Iron Man came out and Nick Fury mentioned the Avengers Initiative, Marvel was asking audiences to wait a few years and watch a few seeming unrelated movies in hope of a big team up coming out later. It could have failed, some of the movies could have sucked, but they took the risk to try and build their cinematic universe.
Seeing as The Avengers made what businesspeople call a ‘crapload of money,’ it paid off. Not only that, but it was a legitimately awesome film. Best of all, it stood alone. You didn’t have to have seen any or all of Iron Man, The Incredible Hulk, Iron Man 2, Thor, or Captain America: The First Avenger to get it. Sure, watching those movies helped, but it was great on it’s own. Each Avenger was quickly and succinctly introduced enough for a new viewer to get what was happening.
Every Marvel movie works that way. Someone can see The Winter Soldier on its own, or after having only also seen The First Avenger, or seen all the films in the Marvel Cinematic Universe chronology as well as Agents of SHIELD and enjoy it. There’s a decided effort for each film to be able to stand on its own and yet play with the others around it. They compliment each other but are not dependent on the others. It’s a fun sort of storytelling; you follow a group of independent characters and then see them all in a big event, then see them apart again.
Marvel’s asking viewers to embrace a sort of storytelling not really seen in film (or TV, really). Outside of the occasional Alien VS Predator, having independent franchises team up like what happened in The Avengers just doesn’t happen. Though it does in the comics. Their Guardians of the Galaxy title may intersect with the Avengers title, but you don't have to be following both to understand what's going on. Does it help? Sure, but it's not a requirement.
Consider the last episode of Agents of SHIELD, "Turn, Turn, Turn." What happened in The Winter Soldier directly affects the show in a massive game changing sort of way. Like in the comics, they’re weaved together to stand alone but also enhance each other. “Turn, Turn, Turn” offers a different perspective on what happened in The Winter Soldier and the film shows the big picture of the events in the show.
This also makes great business sense. See, Marvel’s smart; they know that not everyone will watch every one of their movies. It’s to their benefit for every film to be as stand alone as they are. It allows them to remain accessible to anyone. Winter Soldier deftly sets up Steve Rogers as being a man out of time who feels a bit lost in a way that doesn’t feel obtrusive to someone who’s seen the prior movies, yet so that someone new can follow what’s going on. It plain works. Add in the fun of getting more understanding the crossovers and Marvel’s market expands.
I’m so glad Marvel managed to pull this off. Things like seeing Bruce Banner at the end of Iron Man 3, references to Stark tech in The Winter Soldier, and Sif showing up in Agents of SHIELD remind me of the Iron Man and Spider-Man cartoons I’d watch as a kid where anyone could and would show up. Somehow, Marvel did it: they made a cohesive cinematic universe. Now I really wanna see what happens next in that world.