Avengers: Age of Ultron comes out here in the States in a few days, which makes me realize that we now live in a time where time can be measured in Avengers movies. Which makes me think about three years ago when I was eagerly waiting for the first one to come out.
It’s important to look at just how sharply The Avengers affected the current blockbuster landscape. The idea of a bunch of characters from separate films coming together in one movie was a very novel idea, outside of maybe Alien vs Predator. Now, ever since The Avengers made approximately all the money, DC’s been working fast as they can to establish their pantheon of superheroes. Amazing Spider-Man 2 spent much of its time trying to set up as many plot points for there to be a variety of spin offs. There’s even been an attempt to revive Universal’s horror movies with the intention of having Dracula, et al team up. Ever since The Avengers proved that it works, there’s been a big push to establish these so-called shared universes.
Of course, that’s missing that one of the things that made The Avengers work was that it wasn’t rushed. Marvel Studios spent five movies and four years building up their characters and their world. By the time The Avengers came out, audiences were at the very least aware of Iron Man, Hulk, Thor, and Captain America through good old pop-cultural osmosis. That done, they still took time to set up each character — including lesser known characters like Black Widow.
Furthermore, Marvel Studios hired a writer/director with a reputation for being able to handle ensemble casts. Joss Whedon’s only other movie at the time, Serenity, was able to reestablish the crew of the titular ship for people who both had and hadn’t seen the show. He had a similar task in The Avengers: establish six heroes, their boss, a couple minor characters, and a villain while also weaving together a coherent plot. The Avengers worked, due in no small part to Whedon’s writing.
The other thing about the shared universe concept is that it’s different from your typical movie production. There are grand story arcs that each film has to navigate around and fit in alongside. The Marvel Cinematic Universe is being run more like a television show than a typical movie series. Kevin Feige, executive producer on all Marvel Studios films, is effectively the showrunner of the series. He’s come up with the big ideas and found writers and directors to do each ‘episode.’ Once again, getting Joss Whedon onboard for the first two Avengers films made sense, most of his experience has been within the constraints of television. The Dark World was directed by someone who’d worked on Game of Thrones, and the Russo brothers, who did The Winter Soldier, directed for Arrested Development and Community. It’s also the Russo brothers who’ll be directing Civil War and Avengers: Infinity War, showing again Feige’s predisposition to those used to working in television. But this is still a novel form of filmmaking, and it’s one that Marvel’s making work.
I’m as excited to see Age of Ultron as I was to see The Avengers three years ago. Of course, I’m approaching this movie from a different perspective than I did the last year. And I don’t just mean someone who now actually reads comics, either. I’ve spent the greater part of the last three years at university studying storytelling and narrative. All this to say, I’m really impressed with how Marvel’s been handling their universe. It takes a lot of work and there are a host of missteps they could have taken.
So come Thursday evening I’ll be sitting in an IMAX theater in Kips Bay. I want the movie to be good, because I want to see Marvel keep expanding their movie world. That and I can’t wait for the Captain Marvel movie.