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A Brief Note On Ben 10


ToM Dracone

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Initially, I was going to go into some sort of rant about what abominations these sets are, but I've come to realize that that would be quite pointless, for a number of reasons. Instead I shall explain why I am disinclined towards them, including those reasons. It's possible, even, that this entire entry will be filled with things you already know.

 

First, for clarity's sake, the best adjective to describe my feelings towards them is 'disappointed.' Not in the way I was disappointed with the 2008 Nuva, since I lack any sort of fondness for Ben 10 like I had with the Toa Nuva, since I had no idea what the show was so much as about until basically tonight. Rather, I'm disappointed with Lego for making them the way they did.

 

Clearly, Lego has created sets that will sell well, and already are. I think it's pretty simple to say why: Ben 10 is a popular thing, and these sets look impressively like the aliens from the show (so much so that one wonders, if basing a set on a familiar image is clearly a ticket to success, why they didn't make the Nuva actually look like the Nuva we know, but that's another matter). Therefore, kids see them, like both Ben 10 and Lego, say "cool!" at the combination, and they fly off the shelves.

 

Thus they achieve their purpose (making money for Lego), and you know what? They're pretty good-looking sets, from an aesthetic standpoint. Solid colors, smooth pieces, and we get some nice stuff out of them.

 

But – I wish Lego's goal in them were more than just to make money. That is what I find so disappointing.

 

They've done what's needed to make them sell well – now why not go a little bit beyond that? Why not actually, say, make the builds slightly more creative than Avotoran on a massive scale? I'm not talking UCS-type complexity here, or 2001-style functions. I'm talking about the level Bionicle's been at for the past few years, if absolutely nothing more: where the feet are separate pieces from the ankles and the torsos are made of several pieces, not just a front and a back, and the upper limbs have a 'bone' piece and then armor over that. Was it really necessary to strip all of what little complexity there is in the Bionicle style, leaving the Ben 10 sets with exclusively ball-and-socket joints as the connections between all but two pieces?

 

The Ben 10 sets are made pretty much exclusively of big, clunky pieces. While I recognize this is what many AFOLs (and heck, some of us Bionicle fans) have complained about in Bionicle for years (see things like the Piraka torso), there's a crucial distinction between even the clunkiest Bionicle piece and the Ben 10 pieces: something like the Piraka or Avotoran torsos is riddled with Technic connection points of all sorts, and (minus the Avotoran-clone sets) every Bionicle set has been filled with Technic connectors of some sort. Ben 10 pieces are lucky to have an axle hole in them, and if they have anything more, it's just a minifigure rod-sized hole (the kind viking horns attach to, for clarity).

 

We've already seen several creative folk make lovely-looking MOCs with the Ben 10 pieces, so clearly they're not useless (and some of them are in fact quite appealing, even to me).

 

But what gets me is this: the Ben 10 pieces look as if they were not designed to be usable in ways other than what they do in the sets. And that is the essence of why I feel enormously disappointed in Lego here. They look like they're the result of some line of reasoning like "Hey, these sets need to be solid builds that look like Ben 10 characters. Don't bother making them work as anything else; the important part is that they sell well, not that their pieces are modular."

 

Some are better than that. The lower legs are a welcome addition to the lineup of Bionicle limbs; the new torso is intriguing and does have a fair amount of connections, but is limited severely by how huge it is.

 

But the rest... are just oversimplified and disappointing.

~ ToM

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Well, I was under the impression the Ben 10 sets were aimed even younger than Bionicle, so weren't meant to be comparable to it, but okay. :P

 

From the ads I've seen, the Ben 10 sets don't really even look that cool, frankly, but maybe it's just 'cuz I know nothing about the show. They look bland, IMO. Also might be the glaringly CG effects of those ads, as opposed to the coolness that real plastic brings.

 

If the line that is replacing Bionicle has this level of simplicity, then I'll agree with you. :P For now, IMO jury should stay out.

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The thing is, the sets don't exactly scream 'Lego', so you might as well just get the regular action figures of these characters. A younger audience still deserves a quality product. But ah well. Hopefully they won't sell and Lego will learn their lesson.

 

- Tilius

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Sometimes I think if a company would focus more on being a bit less selfish and tried to please the fans more, they'd actually make a lot of money. I mean, on a realistic standard they have to pay the bills and stay competitive, but then again, I dunno.

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Sometimes I think if a company would focus more on being a bit less selfish and tried to please the fans more, they'd actually make a lot of money. I mean, on a realistic standard they have to pay the bills and stay competitive, but then again, I dunno.

Seconded. But whatevs, TLC makes its own choices for its own reasons and is alone responsible for them. Still, if I may venture to say this, TLC is one of the companies by far the least hostile toward bright-eyed idealism that I've seen. They really do have kids at heart, I believe. Money is of course a sad reality that they, too, have to live within.

 

It's ultimately up to us to make LEGO's products either relevant to ourselves or not. What matters is what we do with what they offer, be it to run with it or to leave it by the wayside.

 

I will be glad if Ben 10 makes a lot of money for TLC, but I won't be contributing to that personally.

 

little-heart.png

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Sometimes I think if a company would focus more on being a bit less selfish and tried to please the fans more, they'd actually make a lot of money. I mean, on a realistic standard they have to pay the bills and stay competitive, but then again, I dunno.

Seconded. But whatevs, TLC makes its own choices for its own reasons and is alone responsible for them. Still, if I may venture to say this, TLC is one of the companies by far the least hostile toward bright-eyed idealism that I've seen. They really do have kids at heart, I believe. Money is of course a sad reality that they, too, have to live within.

They do, and most of their themes really do look great (Atlantis leaps to mind) as always and actually have all sorts of innovative ideas in them. Thus seeing the action figure lines left with pretty much "it's good enough to sell, and that's all we need" is rather lame by comparison.

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4185318614_735653939c.jpg

 

Just thought I'd point out the connections on the torso piece.

 

But yeah. Considering that there are absolutely no connection points on the hands and feet, they are very hard to use past they're intended purpose. Which is awful.

 

@Tilius: Actually, hopefully they sell a lot, so Lego makes more money so they can continue with the whole "buildable figure" series. And considering how my Target's been sold out of them every time I go there, they seem to be selling pretty well.

 

And really, the lower leg/arm parts should come in handy considering the axle holes on their backsides.

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The thing is, the sets don't exactly scream 'Lego', so you might as well just get the regular action figures of these characters. A younger audience still deserves a quality product. But ah well. Hopefully they won't sell and Lego will learn their lesson.

 

- Tilius

Yeah, we all thought they'd learned that lesson with Galidor. But then Galidor did not have balljoints so far as I know, so I guess they're feeling for the boundary.

 

 

Sometimes I think if a company would focus more on being a bit less selfish and tried to please the fans more, they'd actually make a lot of money. I mean, on a realistic standard they have to pay the bills and stay competitive, but then again, I dunno.

Well, LK, in a lot of people's eyes, that's what they've been doing, hence the good Bionicle sales in 2007-2008. (I have no idea about 2009, wouldn't surprise me if they went down due to lack of significant innovation.) The problem is that "the fans" are not a singleminded group -- everybody wants their own thing. Maybe the Ben 10 audience wants toys exactly like this -- time will tell.

 

If so, then there's nothing "selfish" about that. LEGO gives kids what they want, and makes money too. Both win. Except those of us who don't like that style, but again, I don't think any of us are the target audience for Ben 10. :P

 

Anyways, it's uncharted territory for the most part, so we'll just have to wait and see. And noted, Primus. The underlying torso piece looks pretty good, actually, at least as long as there's armor on it.

 

Edited for a stupid typo XD.

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And here I thought this was about something else.

 

Anyway, I think they could have a handful of interesting pieces from what I've seen, but the thing that keeps me away from ever buying one is the huge cost. Like the torso piece a couple of comments above, that piece looks useful but overall it is the only truly useful thing I've seen.

 

The problem I see with Ben 10 is price, you pay a lot for the sets but you don't get much in return. This is the fact that saddens me and will probably prevent me from picking up even one of the sets.

 

Kohaku

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And here I thought this was about something else.

I so wanted to, seriously... and I noticed today that the title could in fact work quite well both ways. Alas.

 

Primus – Exactly, as I said, the torso and the lower limbs are by far the most useful pieces. I'm just turned off from the torso because it's so huge and has rather few connection points that aren't balls or minifig rod holes.

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