Every year, Lego has a promotion in October for double VIP points on purchases from the Lego Store and online and such. This year is no different... except instead of lasting for the full month, it's only lasting the first FOUR days.
So I guess they felt they were too generous with their promotion earlier, so they had to reaaaaaally cut down the timeframe for it. (I guess losing 10% to crazy AFOLs who spend like crazy all month must've hurt their sales too much?) Plus, now it doesn't coinside with any of their other October promotions. But I guess they are doing the double VIP point deal at other times of the year more often now, so it might seem natural that october loses it for the full month.
Luckily, those four days fall on BrickCon, so we won't be skipping our regular trips to the Lynnwood or Bellevue Lego Stores. I hope they still have the Ninjago temple set by then...
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