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Nintendo demands ad revenue

Posted by Engineer Alexandra Humva , May 17 2013 · 187 views

Oh this entry is going be fuuuuun. But I feel like this is something that needs as much publicity as possible.

So. Nintendo recently talked with a certain website about some videos hosted there. Long story short Nintendo wants all all the money from the ads on videos featuring their products. Because of copyright law, they can do that. Now, let's look at this for a moment. What Nintendo is targeting is the let's plays, where game personalities review and play games for the consumer enjoyment. This is known to be a huge marketing boon, exposing your game to hundreds of thousands if not millions. A ton of people buy games based off these videos; I know I do.

Now you may be saying "OK they help Nintendo cool, but they're using Nintendo's stuff, it's their right to do what they will." Perhaps so, but being allowed to do something doesn't make it right. A lot of these game personalities make their living off these videos. There was one guy I watched called ColbyCheeze, making League of Legend videos was his job. Imagine if Riot Gaming took that ad money from him.

Let's look at the numbers here. How much money do these LPers really get? Well, aforementioned certain site pays their users one third a cent for every view. This makes for some real easy math. One view is one third a cent. Ten views is three cents. A hundred, thirty. A thousand, three dollars. A hundred thousand, three hundred dollars. A million, three thousand dollars.

Now, some users have massive fan bases and get millions of views on a regular basis. But while Nintendo has their eyes on the big channels with the big bucks (because we all know Nintendo, a multimillion dollar company, needs a couple extra thousand bucks), their policy affects the little guy. Take ColbyCheeze for example. His videos use to get around two to four hundred thousand views. He put out about a video a week, sometimes two. His yearly income from ads hovered around ~50k, which the mean American income is around 45k so that's alright for a single guy in an apartment. Is he getting super rich off of Riot's game? No, and that's why Riot promised a long time ago never to do what Nintendo is doing now. Colby has given Riot several thousands of new players, and Riot is appreciative of people like him around the internet, giving them free marketing.

Fact of the matter is at the end of the day, what Nintendo is doing here is greedy, plain and simple. Are they in the legal right? Yes. Is it their right to govern what is done it their intellectual property? Yes. But having the right to something doesn't make all your decisions correct. The LPers on that certain site and indeed, sites around the internet, give Nintendo free marketing and many many new customers, and for what? A third a cent a view. Is that really so much that Nintendo feels that it needs it?

Maybe the 3DS launch and the WiiU launch hurt them more than initially thought. So now they're taking it out of the pockets of people who make their meager living off of hawking their game to the internet. Pro move Nintendo.

  • 0

Hahli Husky
May 17 2013 01:57 AM

I was so mad at Nintendo after hearing about this earlier. I definitely agree. The site of focus already has a system in place for Nintendo to adopt video game vloggers and reviewers via their partnership program, in which both Nintendo and the video makers would win. But no, they gotta throw their weight around and take all that for themselves.

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I used to respect Nintendo -they've my favourite video game company ever since I was a kid- but they way they treat their fan base has really turned me off in recent years.

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I wanted to blog about this, but couldn't think of any way to do it nicely.

Still can't.
    • 0
Chroma Champion JiMing
May 17 2013 08:51 AM
You know, I was watching a Let's Play of Super Paper Mario done by chugaaconroy, and I really enjoyed it. When I heard that it got rereleased as part of Nintendo Selects for only 20 dollars, I wanted to get it. But now this issue popped up and now I'm not so sure whether I want to support Nintendo anymore.
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I can't bring myself to feel too much either way about this. I don't do Let's Plays, or watch them for the most part, but if I did do one I doubt it would be for the money. Some have argued that Let's Plays are free advertising, and some have argued that they serve as an alternative to people actually buying and playing games themselves. I don't think there's any concrete data for either case. From what I've read, Nintendo's new policy is stricter than some (like Blizzard's), but more lenient than others (like Microsoft's). Some people prefer the higher production values of for-profit commentators, some prefer the passion and relateability of everyday fans, and some don't care one way or the other.

I'll continue to buy the games I want, and pass up on the games I don't, because honestly what other people are or aren't allowed to do with the games doesn't affect my enjoyment of them.
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Honestly, this makes me super mad. My best friend runs a LP channel, and that is his only source of income. He had only done one Nintendo game, but he had to delete those hours of footage just so Nintendo doesn't take his living away from him.


And now the Year of Luigi has been ruined. =|

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Engineer Alexandra Humva
May 17 2013 11:29 AM

Your opinions are valid, Lyichir, though I'm PMing you a video to at least help explain the stance here and the far, far, bigger picture that this will effect. LPers aren't the only ones at risk here.

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This blog

Posted Image

The following blog contains excessive rambling on the world and extremely poor paragraphing. If you are easily offended or turned off by these two things, leaving now would be a good idea.
This blog is written by Alex Humva, penname of some random teenager named Alex Censored. He writes stories, writes rants, writes screenplays, plays games, makes games, has a terrible work ethic, and is generally sarcastic. He believes in a Judao-Christian god, but most other people who do too give him a glare because of his weird beliefs, possibly because he's somehow bi at the same time. He's an utter equalist who feels that any discrimination amongst humans for things they were born with is wrong. He doesn't care about xenos though, let them all burn.
He's also an aspiring engineer who hopes to get a scholarship at his local big engineering college and one day help humanity. More likely he'll be a pencil pusher in a basement somewhere, but he's a bloody minded optimist.
Because of his peculiar personality and beliefs, he gets into fights often, though they usually end when he wakes up the next morning and doesn't feel motivated anymore.

Current status of the OTC RPG community

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X-Men: Darkest Days

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LAST UPDATE: May 6th, 2013.

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