What were they thinking?!
... Actually I could see that business meeting now.
Nick: Hey LEGO, we have a cool new franchise coming out soon! It'll probably rival Transformers!
LEGO: Sweet, now we can beat Hasbro out even more in sales! What's the franchise?
And that's pretty much that. But hey, it could be worse.
Could be LEGO MLP. And absolutely NOBODY wants that [/sarcasm shielding]