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Branding the Elements

Illuminatus

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I had some fun breaking down the elemental—or rather "environmental"—archetypes in BIONICLE and its predecessors from a visual and marketing perspective. Here's a rough table based on what I suspect were the most and least successful visual themes throughout the years:

 

Stand-alone:

  • Volcanic
  • Branded as "Fire" and "Lava"
  • Dominant color: red
  • Jungular—for lack of an actual word
  • Branded as "(The) Jungle," "Swamp" and "Air"
  • Dominant color: green
  • Marine
  • Branded as "Water" and "Sub"
  • Dominant color: blue
  • Subterranean
  • Branded as "Earth," "Rock" and "Onyx"
  • Dominant color: black
  • Polar
  • Branded as "Ice" and "Frost"
  • Dominant color: white
  • Barren
  • Branded as "Stone," "Rock," "Sand," and "Dust"
  • Dominant color: brown/yellow/orange/tan (strikingly inconsistent)

Supporting:

  • Electric
  • Attempted to a degree as stand-alone in the Slizer/Throwbots series (with Energy/Electro, Spark and Flare)
  • Seen as an accompanying element in BIONICLE (with the Inika)
  • Dominant color: purple/orange
  • Urban
  • Attempted to a degree as stand-alone in the Slizer/Throwbots (with City/Turbo, Judge/Jet and Blaster) and RoboRiders series (with Power)
  • Seen as an accompanying element in BIONICLE (with the Toa Metru)
  • Dominant color: yellow/teal

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