Essays, Not Rants! 332: Of Movie Subscriptions
As I said last week, I have a real soft spot for not-great movies. I’ve also really enjoyed having a MoviePass in no small part because it alleviates me of some measure of financial responsibility for poor choices. The subscription nature of the service means that it’s not gonna cost more to watch a silly movie in addition to something I do really wanna see. And now with the service going sideways, I’m really gonna miss it.
It is an odd sorta idea. $10 a month gets you unlimited daily movies. Which is dope. Though it does raises questions as to how exactly it’s profitable. My theory’s that they’ve been selling my data to studios so they can analyze the viewing habits of a dude in his late-twenties in New York to better optimize the funding of potential movies. Which could be a whole ‘nother issue about studios making their stuff over-specific and edging out room for wonderfully weird fare that no one expects like Sorry To Bother You. But as it is now, it seems that MoviePass couldn’t quite figure out a way to monetize it and now some movies aren’t eligible for the pass.
Unless MoviePass finds a way to turn its whole thing around, it’s starting to look more like its golden days are over (in the last few months the service stopped allowing repeat viewings, introduced a surcharge for certain showings, and now, after a series of outages, decided not to support some major blockbusters). I could be wrong and, hopefully, they’re able to bounce back and I can continue to watch movies with abandon, though it’s looking more unlikely.
All this does raise a question about movies and, along with it, my own willingness to spend money on, well, art. It’s easy to have reckless abandon with choosing a movie when you’ve already paid a flat fee. The bar for going to see a movie in theaters rises from being curious to having to actually be interested. Take the upcoming Crazy Rich Asians as an example. I’m certainly curious about the movie, what with it having an all-Asian cast and being set in my sometimes-home of Singapore, but I’m not terribly fond of the book and don’t really find the narrative to be one I’m super into. So whether or not I see it is certainly up in the air.
I can get a pass to buy a movie ticket for around $10. Which isn’t that bad, given that a regular ticket in New York runs around $16. And I like movies, so $10 is certainly worth it. The question that’s begged, however, is why don’t I think it’s worth it? Because the debate inherent in this rant essay is the semi-arbitrary demarcation of value produced by comparing a subscription based service with the standard model. Am I more entertained by, say, Jurassic World: Fallen Kingdom knowing that my viewing of said movie was effectively free, given that it was included in the same fee that allowed me to see Sorry To Bother You and Eighth Grade that same month? Is part of my enjoyment of ‘bad’ movies due to the lack of attachment that comes with the background knowledge that this movie isn’t affecting my budget in anyway?
In many ways, it’s a sunk cost fallacy in another form. If I’m paying x amount of money for something, it had darn well better be worth the money. Does the knowledge that some of my hard earned cash was paid for this movie in particular affect my enjoyment of it? Or, if art is inherently worthwhile because folks put time and effort into it, shouldn’t I respect that and be willing to pay the money since, well, I’m supporting creators?
I don’t really have a good answer to any of these questions. In many ways, this is me rambling and exploring my own attitudes towards entertainment. I don’t know where this self-introspection will lead. I don’t know if it even should lead anywhere. What I do know is that, should MoviePass go sideways, I’m really gonna miss the reckless abandon with which I’m available to enjoy movies right now.