One more day left in my BIONICLE week in Billund, and thought I would share some notes:
-- Piraka are doing very well, outselling the Toa Hordika and Visorak from 2005. Everyone is very pleased about that.
-- Saw the first Toa Inika commercials yesterday, which were just great. Very different, but still true to the feel of the characters and what they can do.
-- Got some details on some big promotions and some big web news you will be hearing about in the coming weeks.
-- Saw the whole range of 2007 sets for the first time -- they blow away anything ever done for BIONICLE, individually and as a group. The most differentiated sets we have ever done, they make the 2001 Toa look like clone sets. I was impressed with the Piraka when I first saw them, but if the 2007 sets are a sign of the future of BIONICLE, the future seems very bright.
-- Lots of story discussion on Wednesday. As usual, the story team fought a lot Wouldn't be a story meeting if we didn't, because everyone involved in BIONICLE gets very passionate about it.
-- Found out that as of the end of 2005, over 600,000 BIONICLE books have been sold and 11 were on Barnes and Noble's Top 500 list. Sales are a wee bit softer this year, which is to be expected after a series has been running this long -- but the books are now making it into more places, like Spain and France, with activity books slated for a lot of other places -- so go buy books