
Advance, a major Lego contractor, recently <a href="http://www.advance.dk/hero-factory-brainstorm/">posted on their blog</a> that "We're launching an exciting new Hero Factory project soon that will have some social media elements built into it." What could it be and what implications does this have for the future of HF and Lego in general? In my opinion, considering we are now on wave 4.0 of Hero Factory, it's about time for something new and exciting.
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