Posted Feb 20 2012 - 07:31 PM
I don't know why people are surprised that Cars and Spongebob are still selling. They're not the best LEGO licenses, but it has to be remembered that the success of a licensed theme depends not just on the quality of the sets but on how well the movie or TV show moves merchandise in general. Themes like Pirates of the Caribbean only tend to exist when a movie is in theaters or soon to be in theaters, because that's when you see merchandise for those movies dominating store shelves. The sheer amount of popular exposure helps to drive sales.
Spongebob Squarepants, Star Wars, and Cars, on the other hand, are perennial icons of the toy store shelf. Even without a movie in theaters, Cars sells more merchandise than any other Pixar intellectual property. Star Wars always has some form of exposure, whether it's in the form of licensed video games, TV shows, or actual movies, but it was able to push merchandise for over a decade between Return of the Jedi and The Phantom Menace with no trouble at all. Spongebob Squarepants has the same sort of impact. Even though of course it's helped by the fact that the TV show is still running, there's widespread cultural exposure to the character even among people who don't regularly watch the show.
So these themes, naturally, are the ones that survive most strongly, even when equally-entertaining themes like Indiana Jones and Harry Potter fall by the wayside. I have no doubt in my mind that Pirates of the Caribbean will come back as soon as another film is imminent. But until then, it doesn't have the staying power of these other themes.