Really, you think so? Bionicle has always been one of the lowest-priced LEGO series, all things considered, and that hasn't changed a bit with the reboot. Out of over 250 Bionicle sets released to date, only 40 were priced higher than $20, and only ten were priced higher than $50. No Bionicle set has EVER cost more than $90 at retail. Contrast LEGO City, one of the LEGO Group's current top-selling brands, which since its launch in 2005 has had thirty sets priced at $90 or higher, and seven this year alone! Eh, for him, maybe it's expensive. Price is always a subjective topic, and while you have your facts straight, that doesn't make it less expensive to him. To me and you, it might not be so bad. But him, maybe.