Has anyone checked the LEGO Shop homepage? If you give a click on the Mask of Life image, it brings you to a page with a bunch of links to BIONICLE pages- with a unique description of the BIONICLE Story: Summoned by the Islanders of Okoto, the Toa have fallen from the sky to fight an ancient evil! Their masks make them the masters of the six elements, but legend tells of the powerful GOLDEN MASKS, which were scattered over the Island and now lie hidden. Now they must work with the Protectors to find each one and stop Makuta the Mask Hoarder recovering the MASK OF CREATION. In addition to the absorbing world and compelling story, the buildable action figures feature a simple and familiar snap-building system. Each model can be reassembled effortlessly after rugged play and combines easily with other sets to create new and ever more powerful heroes! The really unique part I guess would be this new title Makuta has. Is this going to be his title? The "Mask Hoarder". Because it's capitalized, I think it very well could be. Thoughts on this?