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LEGO Talks Social Media


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Over at Econsultancy, they have an interview with Lars Silberbauer, global director of social media for The LEGO Group. He talks about how LEGO engages with its audience on various platforms, how they measure the return on their investment, and what they get out of all that interaction. With BZPower being fairly new to the social media game, it was an interesting read that you should check out too!

 

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Funny, I always thought it was crazy to see Bionicle getting an official Facebook and Twitter. But then I realized that is the norm for nowadays. Times really have changed.

 

Great article, by the way.

 

-NotS

Agreed, a Facebook page for any Lego theme used to be something I viewed as being unlikely to occur. 

 

It's great that Lego themes can now get awareness through the power of social media. The fans can get more information from Lego regarding set launches, exclusives, videos and such, for the many Lego themes as well as Lego overall and the company itself.  

Edited by Rooster Nui
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