Hapori Tohu Posted October 17, 2014 Share Posted October 17, 2014 Over at Econsultancy, they have an interview with Lars Silberbauer, global director of social media for The LEGO Group. He talks about how LEGO engages with its audience on various platforms, how they measure the return on their investment, and what they get out of all that interaction. With BZPower being fairly new to the social media game, it was an interesting read that you should check out too! View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Nidhiki of the Shadows Posted October 18, 2014 Share Posted October 18, 2014 Funny, I always thought it was crazy to see Bionicle getting an official Facebook and Twitter. But then I realized that is the norm for nowadays. Times really have changed. Great article, by the way. -NotS Quote Link to comment Share on other sites More sharing options...
Rooster Nui Posted October 18, 2014 Share Posted October 18, 2014 (edited) Funny, I always thought it was crazy to see Bionicle getting an official Facebook and Twitter. But then I realized that is the norm for nowadays. Times really have changed. Great article, by the way. -NotSAgreed, a Facebook page for any Lego theme used to be something I viewed as being unlikely to occur. It's great that Lego themes can now get awareness through the power of social media. The fans can get more information from Lego regarding set launches, exclusives, videos and such, for the many Lego themes as well as Lego overall and the company itself. Edited October 18, 2014 by Rooster Nui Quote Link to comment Share on other sites More sharing options...
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