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LEGO Takes Top Spot in Holiday Social Media


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Yesterday, Adweek ran an article about the top toy brands on social media this holiday season, and guess who came out on top. That's right, according to Brand Chorus' StoryScore grading system, LEGO edged out Monster High to be the number one toy on the Facebooks, Twitters, and Intagrams of the world. Apparently their how-to videos on YouTube helped give them a leg up on the competition (and I didn't even know they existed). I look forward to seeing what list LEGO tops next!

 

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I'm sure the return of a beloved theme from the past had a lot to do with it as well.

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"And at the closing of the day              


                     She loosed the chain, and down she lay;              


                The broad stream bore her far away,              


           The Lady of Shalott."              


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