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LEGO Elves: Unite the Magic to air on Disney Channel


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Zap2It has announced the United States air date for the LEGO Elves TV special, titled "Elves: Unite the Magic". The half-hour special will air on the Disney Channel on Sunday, March 8 at 8:00am, and again on Monday, March 9 at 2:00pm. Tune in or set your DVRs to see the story of Emily Jones' first visit to Elvendale!

 

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So is this going to be the same program that was accidently released on the Elves site a few weeks ago? And will presumably be uploaded to the site later on?

Yes to the first, possibly to the second. The earlier upload was not just ahead of schedule, it was the wrong video file — the file was labeled as a trailer when it clearly wasn't, and was quickly replaced with the ACTUAL trailer. So we have no confirmation that the full episode will be posted online, at least not in all countries. But I'd say there's a good chance of it appearing online, since some of last year's Ninjago episodes appeared online even after airing on TV.

 

Bionicle really isn't getting the advertising and quality treatment all of these series get... It's a shame really. Lego seems to only care about system sets now because of the success that was the Lego Movie.

System has been their core business for years. That's nothing new. BIONICLE helped keep the company alive when their core business was failing, but that hasn't been the situation for many years.

 

I don't think this is any measurably BETTER treatment than BIONICLE is getting, either. Just a different strategy. The BIONICLE theme's media presence for right now is primarily online, a strategy that has served it well in the past. It also was the sole focus of the LEGO Group's NYCC presence last year, has its own Facebook page, and had a detailed insert in the January LEGO Club Magazine. I think they've been treating it fairly well considering how niche the constraction category in general is.

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