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2001 and 2002 Sales Figures?


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Unfortunately, Lego doesn't release sales data to the general public, being a privately-held company with no responsibility to investors. The best you're likely to get are annual reports, which are far from comprehensive and mostly focus on successes and trends.

 

EDIT: Here are some links for you.

 

http://cache.lego.com/r/aboutus/-/media/about%20us/annual%20report/annual_report_2001_uk.pdf?l.r=73779247

 

http://cache.lego.com/r/aboutus/-/media/about%20us/annual%20report/annual_report_2002_uk.pdf?l.r=921874171

Edited by Lyichir

Formerly Lyichir: Rachira of Influence

Aanchir's and Meiko's brother

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Unfortunately, Lego doesn't release sales data to the general public, being a privately-held company with no responsibility to investors. The best you're likely to get are annual reports, which are far from comprehensive and mostly focus on successes and trends.

 

EDIT: Here are some links for you.

 

http://cache.lego.com/r/aboutus/-/media/about%20us/annual%20report/annual_report_2001_uk.pdf?l.r=73779247

 

http://cache.lego.com/r/aboutus/-/media/about%20us/annual%20report/annual_report_2002_uk.pdf?l.r=921874171

Thanks for these!

Apologies for stating the incorrect document name. If anyone can find anything else regarding 2001 and 2002 as far as economics are concerned, it would be much appreciated. I need all of the information I can get my hands on. Or my cursor on. :P

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Unfortunately, Lego doesn't release sales data to the general public, being a privately-held company with no responsibility to investors. The best you're likely to get are annual reports, which are far from comprehensive and mostly focus on successes and trends.

 

EDIT: Here are some links for you.

 

http://cache.lego.com/r/aboutus/-/media/about%20us/annual%20report/annual_report_2001_uk.pdf?l.r=73779247

 

http://cache.lego.com/r/aboutus/-/media/about%20us/annual%20report/annual_report_2002_uk.pdf?l.r=921874171

Thanks for these!

Apologies for stating the incorrect document name. If anyone can find anything else regarding 2001 and 2002 as far as economics are concerned, it would be much appreciated. I need all of the information I can get my hands on. Or my cursor on. :P

I don't know exactly how relevant it will be to your specific focus, but Brick by Brick is one of the best books I've ever read about Lego's financial ups and downs. It features an entire chapter focused on Bionicle specifically that provides incredible insights into the theme's rise and fall.

Formerly Lyichir: Rachira of Influence

Aanchir's and Meiko's brother

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