Hapori Tohu Posted May 6, 2015 Share Posted May 6, 2015 LEGO is sometimes criticized for focusing on licensed themes that leave little room for imagination like in the 'classic' LEGO experience. But recently they've started a new campaign that focuses on some of the core tenets of the brand. In their own words:A Kronkiwongi does not come with instructions. A Kronkiwongi is not in any dictionary and cannot be found anywhere. A Kronkiwongi cannot be truly defined... because it is anything you can imagine and build with LEGO bricks.If you're interested in more, check out the LEGO Clube page and the gallery where you can share your Kronkiwongi. And make sure you check out that video - it's adorable! View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
ChocolateFrogs Posted May 6, 2015 Share Posted May 6, 2015 I'm 100% serious about this: Everyone name at least one of their MOCs Kronkiwongi for BrickFair VA this year. One Bionicle. One spaceship. One castle defense. For each person! So we can have a variety of numerous Kronkiwongis shown off! -CF 6 Quote Link to comment Share on other sites More sharing options...
Vorahk1Panrahk2 Posted May 6, 2015 Share Posted May 6, 2015 (edited) A Kronkiwongi cannot be truly defined... because it is anything you can imagine and build with LEGO bricks. So... it's a funny term for "MOC"? I think I'll just stick with MOC. Edited May 6, 2015 by Vorahk1Panrahk2 5 Quote BZPRPG Profiles Link to comment Share on other sites More sharing options...
Cheesy Mac n Cheese Posted May 6, 2015 Share Posted May 6, 2015 (edited) The article says "LEGO Clube." What if the Generation 1 Mask of Creation was named "Kanohi Kronkiwongi?" It fits the creativity thing. I dare someone to suggest this to Greg. Edited May 6, 2015 by Cheesy Mac n Cheese 7 Quote My friend went to Po-Wahi and all I got was this lousy rock. Blue sea...a Ruki leaps...the sound of water Link to comment Share on other sites More sharing options...
masterchirox580 Posted May 6, 2015 Share Posted May 6, 2015 Why not just call it a MOC? And hasn't the lego.com gallery been promoting this for years? This whole thing just feels pointless considering the fact lego were already doing it (minus the weird name). 4 Quote It's time to move on. Link to comment Share on other sites More sharing options...
The Meta Knight Posted May 6, 2015 Share Posted May 6, 2015 Why not just call it a MOC? And hasn't the lego.com gallery been promoting this for years? This whole thing just feels pointless considering the fact lego were already doing it (minus the weird name). If history has taught mankind anything, it's that everything sells better when you give it a weird name. It certainly sounds friendlier then MOC. I've been coming to this site, as well as other Lego themed sites for years, and I still don't know what MOC stands for. Neither will the children know what it means if Lego were to advertise it as a "MOC." Even if it was explicitly stated what it means, it still wouldn't draw as much attention as "Kronkiwongi." MOC may be a simple word, but I can guarantee that it will be much more alienating than the word Kronkiwongi. I think it's safe to say this will be a much more successful advertisement campaign. Leave it to Lego to always think of the kids. Quote Stay vigilant, my friends. Link to comment Share on other sites More sharing options...
masterchirox580 Posted May 6, 2015 Share Posted May 6, 2015 Why not just call it a MOC? And hasn't the lego.com gallery been promoting this for years? This whole thing just feels pointless considering the fact lego were already doing it (minus the weird name). If history has taught mankind anything, it's that everything sells better when you give it a weird name. It certainly sounds friendlier then MOC. I've been coming to this site, as well as other Lego themed sites for years, and I still don't know what MOC stands for. Neither will the children know what it means if Lego were to advertise it as a "MOC." Even if it was explicitly stated what it means, it still wouldn't draw as much attention as "Kronkiwongi." MOC may be a simple word, but I can guarantee that it will be much more alienating than the word Kronkiwongi. I think it's safe to say this will be a much more successful advertisement campaign. Leave it to Lego to always think of the kids. If you want to know MOC stands for "My Own Creation", and I still think they could have chosen a better name then krongi whatever. Quote It's time to move on. Link to comment Share on other sites More sharing options...
Aanchir Posted May 6, 2015 Share Posted May 6, 2015 Why not just call it a MOC? And hasn't the lego.com gallery been promoting this for years? This whole thing just feels pointless considering the fact lego were already doing it (minus the weird name). The idea is to encourage kids to free themselves up creatively. Every Kronkiwongi is a MOC, but not every MOC is a Kronkiwongi. What makes a Kronkiwongi special is not just that it can look like anything, but that nobody knows what it's supposed to look like. This is vastly different from building a MOC of a more specific subject like a car or a plane, where there are some generally accepted specifications of what it should look like. And this challenge is less about the end result than about the process of getting there. This isn't just asking people to build whatever they like and then CALL it a Kronkiwongi, which might get you very run-of-the-mill results based on what the people taking the challenge are already inclined to build. Rather, it's asking people to imagine something they've literally never seen nor heard of. And as such, that leads to a much more unconventional creative process, forcing the builder to make things up as they go. Granted, there aren't any rules or stipulations, so there's nothing stopping somebody from just building a model of a more familiar subject and then calling it a Kronkiwongi. But there's nothing to be gained from doing that, either. It defeats the purpose of the exercise, which is to encourage creative improvisation. Nobody's offering you any kind of reward for defiantly or ironically sticking to conventional thinking in an exercise that's meant to encourage the exact opposite. 4 Quote Latest MOC: PAIGE (Prototype Artificial Intelligence, Gynoid Expression) Link to comment Share on other sites More sharing options...
masterchirox580 Posted May 6, 2015 Share Posted May 6, 2015 Why not just call it a MOC? And hasn't the lego.com gallery been promoting this for years? This whole thing just feels pointless considering the fact lego were already doing it (minus the weird name). The idea is to encourage kids to free themselves up creatively. Every Kronkiwongi is a MOC, but not every MOC is a Kronkiwongi. What makes a Kronkiwongi special is not just that it can look like anything, but that nobody knows what it's supposed to look like. This is vastly different from building a MOC of a more specific subject like a car or a plane, where there are some generally accepted specifications of what it should look like. And this challenge is less about the end result than about the process of getting there. This isn't just asking people to build whatever they like and then CALL it a Kronkiwongi, which might get you very run-of-the-mill results based on what the people taking the challenge are already inclined to build. Rather, it's asking people to imagine something they've literally never seen nor heard of. And as such, that leads to a much more unconventional creative process, forcing the builder to make things up as they go. Granted, there aren't any rules or stipulations, so there's nothing stopping somebody from just building a model of a more familiar subject and then calling it a Kronkiwongi. But there's nothing to be gained from doing that, either. It defeats the purpose of the exercise, which is to encourage creative improvisation. Nobody's offering you any kind of reward for defiantly or ironically sticking to conventional thinking in an exercise that's meant to encourage the exact opposite. Well thanks for putting it into context, the idea still seems like a weird move to me (again the regular gallery was fine), it just feels unnecessary, and I wasn't expecting anyone to give me a reward, did you think I was expecting one? Quote It's time to move on. Link to comment Share on other sites More sharing options...
Gipsy Danger Posted May 6, 2015 Share Posted May 6, 2015 LEGO is sometimes criticized for focusing on licensed themes that leave little room for imagination like in the 'classic' LEGO experience. But recently they've started a new campaign that focuses on some of the core tenets of the brand. In their own words:A Kronkiwongi does not come with instructions. A Kronkiwongi is not in any dictionary and cannot be found anywhere. A Kronkiwongi cannot be truly defined... because it is anything you can imagine and build with LEGO bricks.If you're interested in more, check out the LEGO Clube page and the gallery where you can share your Kronkiwongi. And make sure you check out that video - it's adorable! View the full article So its basically a creation that you made. I don't get it. Quote A signature is supposed to be this: and BTW https://screen.yahoo.com/star-trek-convention-000000768.html Link to comment Share on other sites More sharing options...
TheSkeletonMan939 Posted May 6, 2015 Share Posted May 6, 2015 Kronkiwongi? 7 Quote Link to comment Share on other sites More sharing options...
Cheesy Mac n Cheese Posted May 6, 2015 Share Posted May 6, 2015 Kronkiwongi? Heh, I just watched The Emperor's New Groove, so the first thing I thought of was Kronk, too. 1 Quote My friend went to Po-Wahi and all I got was this lousy rock. Blue sea...a Ruki leaps...the sound of water Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted May 6, 2015 Share Posted May 6, 2015 My Friend: Hey, what is that you are building with your Lego pieces? Me: A Kronkiwongi. My Friend: Joking aside, I think this is a fun word to say, but I still prefer to call MOCs, well, MOCs. 2 Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
fishers64 Posted May 6, 2015 Share Posted May 6, 2015 Kronkiwongi is My Own Creation in Matoran. 5 Quote Hero Factory RPG | Bionicle Mafia XXIX: Storyline & Theories Link to comment Share on other sites More sharing options...
Ford Posted May 6, 2015 Share Posted May 6, 2015 Kronkiwongi is My Own Creation in Matoran. Quickly! Someone canonize this! Someone canonize this NOW! 6 Quote http://i.imgur.com/kbP5Svg.gifhttp://i.imgur.com/O8CcqC5.pnghttp://i.imgur.com/kbP5Svg.gif Link to comment Share on other sites More sharing options...
Ta-metru_defender Posted May 7, 2015 Share Posted May 7, 2015 I may or may not have spent a couple minutes deciding how I want to pronounce Kronkiwongi. In any case, this sounds like a great campaign. Make something that doesn't exist! Woo! Quote Hand-drawn, bespoke avatar by none other than Mushy the Mushroom. a body adrift in water, salt, and sky Link to comment Share on other sites More sharing options...
MrSciFiGuy Posted May 7, 2015 Share Posted May 7, 2015 Lego official term for MOC I see. Mein Kroniwongi kronki wongis. Quote Bionicle: ANP aims to create narrated versions of all the Bionicle books, with voice actors for each character, and music taken from various media to enhance the story. Check here if you're interested in voicing a character, and here for the chapters that've already been released!Formerly: Tahu Nuva 3.0Looking for a Bionicle Beanie. Black one with the symbol on it. Contact me if you are willing to sell Link to comment Share on other sites More sharing options...
ChocolateFrogs Posted May 7, 2015 Share Posted May 7, 2015 What I'm getting from this is that "Kronkiwongi" is a nonsense-term LEGO made and then had kids build what they thought a "Kronkiwongi" would look like. Is it a robot? An alien? A fancy boat? A hat? LEGO isn't trying to replace the word "creation" (or "MOC") with "Kronkiwongi," but rather see what pops into children's imaginations when they hear the word. -CF 3 Quote Link to comment Share on other sites More sharing options...
Lyichir Posted May 7, 2015 Share Posted May 7, 2015 What I'm getting from this is that "Kronkiwongi" is a nonsense-term LEGO made and then had kids build what they thought a "Kronkiwongi" would look like. Is it a robot? An alien? A fancy boat? A hat? LEGO isn't trying to replace the word "creation" (or "MOC") with "Kronkiwongi," but rather see what pops into children's imaginations when they hear the word. -CF I think you pretty much nailed it. "Kronkiwongi" does not have any specific meaning—the point is to get kids to try to imagine what it means as a creative exercise. Quote Formerly Lyichir: Rachira of Influence Aanchir's and Meiko's brother Link to comment Share on other sites More sharing options...
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