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What is a Kronkiwongi?


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LEGO is sometimes criticized for focusing on licensed themes that leave little room for imagination like in the 'classic' LEGO experience. But recently they've started a new campaign that focuses on some of the core tenets of the brand. In their own words:

A Kronkiwongi does not come with instructions. A Kronkiwongi is not in any dictionary and cannot be found anywhere. A Kronkiwongi cannot be truly defined... because it is anything you can imagine and build with LEGO bricks.

If you're interested in more, check out the LEGO Club page and the gallery where you can share your Kronkiwongi. And make sure you check out that video - it's adorable!

 

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