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A Look at LEGO Licensing


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Have you ever wondered who's behind all the products you see with the LEGO logo on them that aren't sets? Well then you're in luck, because the fine folks at ReBrick have interviewed Lee Allentuck, Senior Licensing Manager for North America at The LEGO Group. He talks a bit about the process behind licensing the LEGO brand and how they make the decisions on what to license and what to leave to the fans. It's an interesting read that you should check out!

 

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