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LEGO Ranks as Top Social Media Brand


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ListenFirst recently published their Digital Engagement Ratings for the second quarter of 2015, ranking companies on their social media engagement on YouTube, Twitter, Facebook, Instagram, and other platforms. Smart Blogs reported on the rankings informing us that LEGO was the top brand from April to June. Their YouTube channel, which published over 700 videos over that time, was the driving factor of that rating, catapulting it ahead of MTV, Hasbro, NFL, and Coca-Cola, who rounded out the top five. It seems that not only is LEGO making great sets, they're engaging with their fans better than most other companies out there!

 

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And people say that Lego doesn't care about their fans... pfft.

 

In all seriousness, they do have a great marketing scheme that has transitioned well to social media platforms. I applaud Lego; they're doing a great job as it is, and being in the number one spot is, to me, a confirmation that they're doing something right.

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