Hapori Tohu Posted November 26, 2015 Share Posted November 26, 2015 Late last year, MediaPost and ListenFirst partnered up to create the Digital Engagement Index, "a benchmark for digital consumer engagement with brands." With twelve months of data under their belts they have announced that LEGO has taken the top spot on the index, edging out the NFL and blowing away the other competitors like MTV, Hasbro, and Red Bull. Pushed up by their strong presence on YouTube and event promotion on Twitter and Instagram, the LEGO marketing team did a great job in getting the word out about their products. If you check out the full story you can see some pretty charts and other analysis of the numbers which you might find interesting. The big takeaway here is that LEGO is doing a great job adapting to the social media space and engaging its audience on a variety of platforms. Have you had any interaction with LEGO through any of its social media accounts? View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
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