Hapori Tohu Posted December 27, 2015 Share Posted December 27, 2015 Adweek reports that a study by social analytics firm ListenFirst Media rated the LEGO Group highest of any brand in digital engagement generated in 2015, with a Digital Engagement Rating of 727,023,059 engagements this year. The LEGO Group owes a lot of this to their prolific YouTube channel, which has had over 1800 uploads this year. Runners up in the digital engagement rankings include the National Football League and MTV. Click here to read the report in more detail! View the full article 1 Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Wazdakka Posted December 27, 2015 Share Posted December 27, 2015 I'm sure Bionicle's stellar animations clearly lead LEGO to the top. 2 Quote Steam Name: Toa Hahli Mahri. Xbox Live Gamertag: Makuta. Minecraft Username: ThePoohster.Wants: 2003 Jaller (from Jaller and Gukko), Exo-Toa, Turaga Nuju, Turaga Vakama, Shadow Kraata, Axonn, Brutaka, Vezon & Fenrakk, Nocturn, ORANGE FIKOU.I got rid of my picture, are you happy? Link to comment Share on other sites More sharing options...
Rooster Nui Posted December 27, 2015 Share Posted December 27, 2015 I'm sure Bionicle's stellar animations clearly lead LEGO to the top. They may have not been the right thing for you, but I'm sure a lot of kids loved them, even if they were a bit short. Quote Link to comment Share on other sites More sharing options...
Aanchir Posted December 27, 2015 Share Posted December 27, 2015 I'm sure the Bionicle webisodes made up a part of these numbers. Bionicle has had a pretty impressive social media presence in general for a theme its size! Quote Latest MOC: PAIGE (Prototype Artificial Intelligence, Gynoid Expression) Link to comment Share on other sites More sharing options...
Ta-metru_defender Posted December 28, 2015 Share Posted December 28, 2015 Woah, 1,800 videos? That's downright impressive. 2 Quote Hand-drawn, bespoke avatar by none other than Mushy the Mushroom. a body adrift in water, salt, and sky Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted December 28, 2015 Share Posted December 28, 2015 For as popular as Lego is these days, this doesn't surprise me. Especially with its Youtube page having over 1,800 videos uploaded to it. Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
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