Hapori Tohu Posted January 11, 2016 Share Posted January 11, 2016 LEGO Nexo Knights is perhaps the LEGO Group's biggest new initiative for 2016, but how did such a theme come about? A new article from Fast Company titled "How Nexo Knights Became LEGO's Latest Blockbuster Original Creation" seeks to answer that question, going right to the source to investigate what makes Nexo Knights' toy–media integration unique and how the LEGO Group develops a multimedia intellectual property while keeping the toys central to the experience. Follow the link above to check it out! View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Wazdakka Posted January 11, 2016 Share Posted January 11, 2016 Multimedia intellectual property... sounds like LEGO needs to take notes for Bionicle... Quote Steam Name: Toa Hahli Mahri. Xbox Live Gamertag: Makuta. Minecraft Username: ThePoohster.Wants: 2003 Jaller (from Jaller and Gukko), Exo-Toa, Turaga Nuju, Turaga Vakama, Shadow Kraata, Axonn, Brutaka, Vezon & Fenrakk, Nocturn, ORANGE FIKOU.I got rid of my picture, are you happy? Link to comment Share on other sites More sharing options...
Aanchir Posted January 12, 2016 Share Posted January 12, 2016 Multimedia intellectual property... sounds like LEGO needs to take notes for Bionicle...Take notes for Bionicle? They took notes from Bionicle! Bionicle was the LEGO Group's first fully-fledged intellectual property and paved the way for all the others since then — including Nexo Knights. 2 Quote Latest MOC: PAIGE (Prototype Artificial Intelligence, Gynoid Expression) Link to comment Share on other sites More sharing options...
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