Hapori Tohu Posted April 20, 2016 Share Posted April 20, 2016 Global PR firm Cohn & Wolfe has been studying 'authenticity' since 2012, and based on their research has now released the Authentic 100, a list of the "highest ranking brands in the world based on consumer perception of authenticity." Not surprisingly, LEGO made the list at number 10, beating out brands like Google and Ford. If you're curious as to what 'authentic' means, the firm defines it here. Obviously the criteria are a bit subjective, but it's still cool to see LEGO getting recognized for its efforts to do right by its customers. View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted April 20, 2016 Share Posted April 20, 2016 Well, I guess Lego can't be number one at everything. It's still cool Lego placed number 10 on the list though. Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
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