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LEGO Brings Father and Son Together


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Sometimes it's hard to find time in your life for the people you care the most about. Mashable shares a story from Taiwan where LEGO thought it could help out a family that was struggling with this. They interviewed a child about what he builds and why, and delved deep into the imagination that our favorite toy encourages. They then played the footage on a giant outdoor screen as the boy's father was on his way home from work. The experience seems to have opened the father's eyes, and hopefully the video will make others think about their priorities and what's important to them.

 

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I'm not saying this was a good idea, but it must have cost them a ton

 

Instead, why not develop a more cost effective system to do this for multiple people across the world, instead of one

 

It just seems really bad business-wise, and it looks more like a commercial for LEGO than an inspiration.

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