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LEGO Creates Brand Group, Restructures Top Brass


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You go to sleep for one night and in the morning your favorite toy company has changed how they're laid out and who is in charge of what. Head on over to LEGO.com to read the two recent press releases: New Structure for Active Family Ownership of the LEGO Brand and Bali Padda Appointed New CEO of the LEGO Group. Read on for a summary of the changes!

 

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I'm not even gonna pretend to understand anything about corporate stuff, but it seems like an interesting move to have the guy in charge move away from just the toy and oversee the brand as a whole. Maybe this means more non-toy Lego stuff? I dunno.

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From what I can tell, this is a good move. I remember the sentiment long ago that BIONICLE's story was limited by it being a toy line. Maybe now there can be more complete stories, like The LEGO Movie only more frequently.

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