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LEGO is the World's Most Powerful Brand Once More


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The business valuation consultancy Brand Finance has released their annual Global 500, which enumerates the world's most valuable and most powerful brands. And in that second category, LEGO is once again leading the rankings! In last year's list, Disney had overtaken LEGO due to surging interest in Star Wars, but this year's list sees Disney drop five places. Other runners-up for the title of most powerful brand include Google (which leads the most valuable brand rankings), Nike, Ferrari, and Visa. Follow the link above for more details on the rankings and the methodology behind them.

 

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