LEGO Ideas Roundup
Posted Apr 06 2017 - 01:35 PM
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Posted Apr 07 2017 - 10:39 AM
Voicing your opinions with tact is the best way to keep a discussion from becoming an argument.
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Posted Apr 07 2017 - 01:29 PM
Makes sense-although if Lego would make more use of the licenses people wouldn't feel the need to submit Ideas so much.
Maybe, but that would bring with it its own issues. Every licensed theme fan has things they wish would be produced as part of the theme, but the number of sets released in any given theme is a calculation based on demand, production capacity, and many other factors. There's a huge number of Star Wars characters and vehicles that have yet to be produced, for instance, but more obscure subjects would bring diminishing returns compared to main characters and prominent vehicles, and Lego is already producing about as many Star Wars sets per year as their sales projections indicate the market can bear. For a less perennially popular license, those factors can be even more limiting, since a license based on a standalone movie or less long-running series generally has a much shorter window in which demand will sufficient able to justify set releases.
The good news in the latter case is that this Ideas restriction, while stricter than the previous one that only applied to licenses already produced through the Ideas program, still has an exception for inactive licenses. So if a licensed theme is no longer being produced or sold by Lego in any form (and of course, is not currently held by a competing brand), it becomes fair game for Ideas once again.
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Posted Apr 09 2017 - 12:58 AM
Somewhat in spite of the previous comments, I am happy to see LEGO trying to focus more on using Ideas to get original concepts from the fans.
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