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LEGO Ads Take Home Lions

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#1 Offline Hapori Tohu

Hapori Tohu
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  • 16-July 01
  • 4,015 posts

Posted Jul 07 2017 - 12:52 PM

Last month at the Cannes Lions International Festival of Creativity advertising company Ogilvy Bangkok was recognized for their work with LEGO, as AdWeek reports. The campaign focuses on the idea that play with LEGO bricks helps children develop important skills that allow them to pursue their dream jobs, whether it be fighting fires, rocking out, or blasting off. The article goes behind the scenes to learn a bit about what inspired the ads and how they were created. Unfortunately the models are just digital renders, but it looks like Ogilvy is planning on building versions out of actual bricks! What would your version of this campaign be? Let us know in the Talkback!

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