Hapori Tohu Posted July 7, 2017 Share Posted July 7, 2017 Last month at the Cannes Lions International Festival of Creativity advertising company Ogilvy Bangkok was recognized for their work with LEGO, as AdWeek reports. The campaign focuses on the idea that play with LEGO bricks helps children develop important skills that allow them to pursue their dream jobs, whether it be fighting fires, rocking out, or blasting off. The article goes behind the scenes to learn a bit about what inspired the ads and how they were created. Unfortunately the models are just digital renders, but it looks like Ogilvy is planning on building versions out of actual bricks! What would your version of this campaign be? Let us know in the Talkback! View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
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