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LEGO Trademark Gains Recognition in China


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#1 Offline Hapori Tohu

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Posted Nov 10 2017 - 11:13 PM

Recently LEGO shared some great news out of one of their fastest-growing markets: the LEGO trademark is now recognized as a 'well-known' trademark in China. Check out the press release for all the details, but in short, due to some recent court rulings, the LEGO logo we all know and love is in a better position to protect itself against infringement by other companies looking to piggyback on our favorite toy's reputation. This is great news and hopefully a stepping stone for action against counterfeit products that seem to be proliferating in China and elsewhere.

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#2 Offline Ta-metru_defender

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Posted Nov 11 2017 - 01:51 PM

They really lep in to this one.


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#3 Offline Master Inika

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Posted Nov 14 2017 - 08:06 PM

This is especially important because China is notorious for favoring Chinese companies over foreign ones in trademark disputes. For example, there's a leather goods company that produces handbags labeled "IPHONE," and the Beijing Higher People's Court ruled against Apple when they tried to sue the leather company.
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