LEGO Shares 2017 Annual Results
Posted Mar 06 2018 - 06:46 AM
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Posted Mar 06 2018 - 01:43 PM
As an AFOL, I'm fairly sure this downturn is a direct result of all the things Lego does that I personally dislike. [/sarcasm]
Nah, the explanations listed in the report seem to make sense to me. 2017 was a rocky year for Lego, and they took a chance on some endeavors that didn't quite give them the results they were hoping for. But they can't all be winners. Over the past decade Lego has proven adept at keeping tabs on the performance of their various product lines and adjusting plans accordingly, so I'm sure they'll be fine.
Aanchir's and Meiko's brother
Posted Mar 06 2018 - 02:20 PM
Seriously this explains a lot about last year's experimental nature.
Edited by Rassilon (TTL), Mar 06 2018 - 11:04 PM.
Lord Rassilon Oak of Karamu
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Posted Mar 06 2018 - 03:13 PM
I can't help but think that some of this is related to the decrease in Star Wars toys in general. True, physical toys' demand may be dropping across the board, but for what was once Lego's number 2 most popular theme at a time, there has to be some correlation.
BIONICLE saved Lego in the early 2000s partly because it was home-grown. Hopefully Lego can introduce something akin to BIONICLE or Ninjago in the near future.
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