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We Have to Go Back to the BrickHeadz

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3 replies to this topic

#1 Offline Hapori Tohu

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Posted Apr 13 2018 - 08:32 AM

After starting slow, LEGO seems to be going all in with the BrickHeadz theme this year, with Star Wars, Jurassic World, and now Back to the Future joining the collection of IPs including Marvel, DC, Disney, and Ninjago. Yesterday they shared official images of 41611 Marty McFly and Doc Brown which will be released on Sunday, April 15th. Read on to check out the hi-res images and full press release for these pop culture collectibles!

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#2 Offline VahiHolder02

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Posted Apr 13 2018 - 02:03 PM

perfect headline

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#3 Offline Lenny7092

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Posted Apr 13 2018 - 04:46 PM

Anyway, why do I have the feeling that Bionicle and Mixels were ditched in 2016 for the BrickHeads? I mean, there’s so many of them.
Anyway, nice headline.:)

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I like Lego, Bionicle, and Hero Factory!:)

#4 Offline Aanchir

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Posted Apr 16 2018 - 06:14 PM

Nice! :)
Anyway, why do I have the feeling that Bionicle and Mixels were ditched in 2016 for the BrickHeads? I mean, there’s so many of them.
Anyway, nice headline. :)

I feel like Mixels was probably just a three-year contract with Cartoon Network that ran its course. If anything were meant to "replace" it, it'd probably be this year's new Unikitty sets, since those are also based on a Cartoon Network co-production.

And while I guess Bionicle is vaguely similar to BrickHeadz in terms of having lots of lower-priced sets instead of set prices ranging from low to high, I don't really think there's a 1:1 relationship between them as far as target audience is concerned. Plus, a new theme like BrickHeadz would have been in development well before the decision was made to cancel Bionicle.

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