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LEGO's Sustainability Efforts Reach The New York Times


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2 replies to this topic

#1 Offline Hapori Tohu

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Posted Aug 31 2018 - 10:39 PM

The New York Times is reporting that LEGO doesn't want anyone to notice the sustainability efforts that we've heard about for years. I think they've missed the point - LEGO isn't just pursuing greener approaches for materials in their supply chain, they're openly and heavily promoting those efforts, as we've written about many times here before. The key thing is that LEGO doesn't want the resulting elements to behave any differently when they're made from greener source materials. Nonetheless, if the paper-of-record is covering it, it's news - even though their take does seem a little funny to those of us who follow these things day in and day out. In spite of the headline's silliness, there are some great original photos and bits of reporting in the article.

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#2 Offline Aanchir

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Posted Sep 01 2018 - 12:29 PM

I think you’re being rather unfair to the headline writers — to me, it seems pretty obvious that the point they’re making is that LEGO doesn’t want buyers to notice any difference in the bricks themselves. That’s different from keeping the whole sustainability initiative secret from the public.
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#3 Offline ToaTimeLord Requiem

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Posted Sep 03 2018 - 08:28 PM

I would have to agree with Aanchir on this one.


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