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LEGO Brings More Stores and Media to China as Business Booms


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#1 Offline Hapori Tohu

Hapori Tohu
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Posted Sep 17 2018 - 06:41 PM

The LEGO Group's growth trajectory on a global scale has stalled in the past couple years, but growth in China remains steady! RetailNews Asia shares that LEGO will respond to double-digit revenue growth in the first half of this year by expanding their retail presence, adding a new flagship store in Shanghai in the coming month and another in Beijing in the beginning of next year. By the end of this year LEGO intends to have 60 stores in 15 Chinese cities, including the current 36 LEGO Certified Stores and the existing flagship store at Shanghai Disney Resort. They have also partnered with Chinese tech conglomerate Tencent to create both a LEGO streaming video channel and LEGO licensed games, with teasers already appearing for the first game's announcement this Wednesday. Follow the links above to find out more!

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