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LEGO Expands Educational and Product Offerings in China


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#1 Offline Hapori Tohu

Hapori Tohu
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Posted Nov 08 2018 - 09:39 PM

Hot on the heels of their court win in China, LEGO has made some major announcements at the China International Import Expo. As stated in the press release on the LEGO newsroom, LEGO Education and East China Normal University Press are developing STEAM courses to be taught in elementary school classrooms. Additionally, starting January 1st 2019, at least two sets designed around the Chinese New Year will be available exclusively in the country. It makes sense for LEGO to be investing heavily in one of the fastest-growing markets in the world, and I'm sure this isn't the last announcement of this type we'll see. The only downside I can think of is that people who celebrate the Lunar New Year outside of China (and dedicated collectors) won't easily be able to get their hands on these sets too.

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