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Hapori Tohu

LEGO Continues to Invest in Chinese Market

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Earlier this week at the 3rd China International Import Exhibition LEGO revealed new products celebrating classic Chinese culture and legends as well as announcing future plans in the rapidly-growing market. In January next year, fans in China and around the world will be able to buy DUPLO Town Happy Childhood Moments, the Story of Nian, and the Spring Lantern Festival. Then in March the Monkie Kids' Team Quadcopter will join the Monkie Kid theme along with six other new sets based on the classic legend. Additionally, they're teaming up with China Braille Press to test LEGO Braille Bricks in the country. You can learn all about the exhibition, new sets, and more of the company's initiatives in China by reading the full press release.

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