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Lego Film Release Date Bumped Up


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No, we're not talking about the Lego Batman film. Lego, their first full-length theatrical film not based on any existing IP, has been bumped to release three weeks earlier than expected. The original release date was February 28, 2014, and the new date is February 7, 2014. While this doesn't seem like much in the long run, the gap will seem significantly greater as the release date inches nearer.View the full article

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I am just surprised to see Lego putting one of their movies in the box office. Why couldn't they do this for Bionicle?
Probably because general Lego has a wider audience than Bionicle ever did. Everyone and their mother is at the very least aware of the Lego brand. Even people who haven't touched a Lego brick in 30 years might go to see this movie so long as they have fond memories of Lego from their childhood.

Formerly Lyichir: Rachira of Influence

Aanchir's and Meiko's brother

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I am just surprised to see Lego putting one of their movies in the box office. Why couldn't they do this for Bionicle?
The Bionicle films were made for video/DVD. The image quality and animation budget are not designed to be viewed in theatres. The average mainstream animated film has a budget above $50 million, and TLR had a budget of about $4 million. When the feature-length pilot of Star Wars: The Clone Wars was released in cinemas as a last minute decision, it received overwhelmingly negative reviews about the animation quality and kid-centric plot. If TLR was released and marketed as a theatrical film, it would be a laughing stock.This is a movie designed for theatrical release, and has a cast, production crew and budget to match. I do sort of agree with you, though- Hero Factory will be getting an animated/live action film released in theatres sometime in the next few years, and if Bionicle had stuck around just a few years longer (and perhaps if TLR had not been made, given the nature of the contract), it's almost certain that it would have received that treatment.

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