LEGO Reduces Scarcity of Regional and Retailer Exclusives
Wednesday, April 24th, 2019 at 10:15pm by Andrew, BZPower News Manager
Tormod Askildsen has been working for The LEGO Group for longer than most of us have been alive, and has been helping to support the fan community for many of those years. Today he's announced a great change for fans that shows that sometimes LEGO really does listen and care. The short and sweet version is that starting this May, more people will have an opportunity to buy sets that were previously limited to a particular retailer or region. For Tormod's full message, read on!
It has become apparent to us at the LEGO Group that you are dissatisfied with the recent launches of regional exclusive products. We've received a lot of feedback on the LEGO festival products to mark the Chinese New Year (sets 80101 and 80102), the LEGO The Movie 2 Brickheadz (41634, 41635,41636 & 41637) in the US as well as the LEGO Star Wars 20th Anniversary Darth Vader Bust (75227). Because of this feedback and concerns from you, our dedicated and most loyal fans, we have decided that regional exclusives launched after May 1, 2019 will become widely available via LEGO Brand Retail stores and LEGO Shop at Home after a limited period of time (3-6 months) of the initial launch.
In the following areas we will still be launching products, which will have a certain limitation to availability and production runs:
- Pilot projects, such as Forma, to check out markets and opportunities without being able to make them widely available.
- Gift With Purchase campaigns through LEGO Shop at Home and LEGO Brand Retail.
- Products only sold in certain experiences (for example LEGOLAND, LEGO House & LEGO Brand Retail stores).
- Special Event Sets (Comic Cons, LEGO Inside Tour).
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