MEDIA CONTACT:
LEGO Systems, Inc.
Michael McNally
860-763-6731 or press@america.lego.com
FOR IMMEDIATE RELEASE
LEGO Group Secures Exclusive Construction Category
Rights to Indiana Jones™ Property
--World’s best-selling construction toy brand to
bring blockbuster movie franchise to life in LEGO® form—
NEW YORK (June 18, 2007) – LEGO Group, the world’s leading construction
toy manufacturer, today announces a partnership with Lucasfilm Ltd. to produce building
sets based on the Indiana Jones franchise – one of the most globally
successful movie series ever made.
Three worldwide blockbuster
films, and the highly anticipated May 2008 premiere of the new Indiana Jones
movie, will provide inspiration for a series of highly iconic and action-packed
build-and-play adventures of therogue archaeologist and hero.
“There is such a natural
synergy between Lucasfilm and LEGO enthusiasts of all ages that makes combining
our stories with the LEGO play pattern an easy decision,” said Howard Roffman,
President of Lucas Licensing.
“We’re thrilled to have a chance to share the history and success of
LEGO Star Wars with another Lucas
franchise.”
Four playsets based on the
classic trilogy are slated to launch in January 2008. Three sets based on iconic scenes from Raiders of the
Lost Ark include: Temple Escape ($49.99 USD) which brings the legendary rolling
boulder scene to life in LEGO form as Indy faces spiders and poisoned darts in
his search for the Golden Idol of Fertility. With Race for the Stolen Treasure ($29.99 USD), kids build two desert vehicles and
recreate Indy’s truck-hopping fight to save the treasure. Indiana Jones and the Lost Tomb ($19.99 USD) recreates the eye-popping suspense of
Indy rescuing Marion from slithering snakes in an Egyptian tomb. And based on Indiana Jones and the Last Crusade action, Motorcycle Chase ($9.99
USD) depicts the scene where Indy and his father escape with the map to the
hidden temple.
Four more constructible
playsets based on the fourth movie will launch in May 2008, with suggested
retail prices ranging from $9.99 to $79.99 USD.
“We are thrilled to be
bringing yet another blockbuster Lucasfilm property to life for LEGO kids and
adult enthusiasts,” said Jill Wilfert, vice president, partnership and alliance
management for the LEGO Group. “The
marriage of strong story, well-known characters, dynamic vehicles and
action-oriented movie scenes with the classic LEGO play pattern is a proven
winner, and Indiana Jones lends itself perfectly to the build-and-play world of
LEGO building.”
For more than 25
years, audiences have been enraptured by the exploits of Indiana Jones. The
film trilogy – Raiders of the Lost Ark, Indiana Jones and the Temple
of Doom, and
Indiana Jones and the Last Crusade – garnered 14 Academy Award nominations, won 7
Oscars, and grossed over $1,182,000,000 at the box office. The films are among
the most popular movies ever made and have become a legendary part of film
history.
# # #
About the LEGO Group
The LEGO Group (www.LEGO.com) is a privately held, family-owned company,
based in Billund, Denmark. It was founded in 1932 and today the group is one of
the world's leading manufacturers of play materials for children. The LEGO
Group is committed to the development of children's creative and imaginative abilities
through its products, which can be purchased in more than 130 countries, and its
employees are guided by the motto adopted in the 1930s by founder Ole Kirk
Christiansen: "Only the best
is good enough."
LEGO and the LEGO logo are
trademarks of the LEGO Group. ©
2007 The LEGO Group.
© 2007 Lucasfilm Ltd. All rights reserved.