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    LEGO and TRU Announce Bricktober Festivities
    Market NewsSaturday, October 1st, 2011 at 12:29pm
    [Source: LEGO, Toys'R'Us]

    The tenth month of the year is here, and that means Bricktober is returning to Toys'R'Us. LEGO and TRU are teaming up for some great sales and giveaways, including four collectible minifig magnets. Read on for the full press release and ad.

    The Ultimate LEGO Construction Event is Back as Toys"R"Us Reassembles October into "Bricktober" for Third Consecutive Year

    Toys"R"Us and LEGO Systems, Inc. have once again formed the ultimate construction event at Toys"R"Us stores nationwide and online at, shaping October into "Bricktober." Customers will find a LEGO celebration at Toys"R"Us stores throughout the month, highlighted by weekly specials on LEGO products, a special Cars 2 event, dedicated boutiques filled with LEGO sets and more. To commemorate this year's "Bricktober" event, LEGO Systems, Inc. and Toys"R"Us have returned to the LEGO archives to reissue four classic LEGO minifigures as limited-edition magnets. One minifigure magnet will be released each week at Toys"R"Us stores.

    Customers interested in "Bricktober" will find the following excitement at Toys"R"Us stores and starting Sunday, October 2:

    Retro LEGO Minifigures Released from Archives

    The tiny constructible minifigures that are the stars of many LEGO sets, have become a collector phenomenon over the decades. To ensure LEGO enthusiasts have something extra-special to look forward to during "Bricktober," Toys"R"Us and LEGO Systems, Inc. are rereleasing four of the most sought-after minifigures in LEGO history as collectible magnets. Throughout October, customers who purchase $20 worth of LEGO construction sets or board games at Toys"R"Us stores and online at will receive a complimentary, limited edition LEGO minifigure from times past.

    • From Sunday, October 2 to Saturday, October 8, customers will discover the Ninja Princess, first introduced in the Ninja series that ran from 1998 to 2000. Originally introduced in 1999, this feisty figure was also included in the 2010 Vintage Minifigure Collection Volume 5.
    • From Sunday, October 9 to Saturday, October 15, LEGO fans can find Rob N. Hood, leader of the Forestmen faction of the Castle theme. First released in 1990, Rob N. Hood led a merry band of skilled archers who enjoyed food and good times.
    • From Sunday, October 16 to Saturday, October 22, collectors can pick up a rerelease of one of the original LEGO minifigures - the classic Knight. This medieval minifigure first appeared in the 1978 Castle series.
    • From Sunday, October 23 to Saturday, October 29, LEGO collectors can rediscover the Black Classic Spaceman. Originally issued in 1984, this astronaut was the least commonly used version of the space-faring minifigure, only appearing in 9 LEGO sets between 1984 and 1986.

    Broadest Assortment of LEGO Products, Plus Incredible Values All Month Long

    Each week in October, Toys"R"Us stores and will offer incredible values on a large assortment of LEGO products. "Bricktober" begins with a special deal, offering 30% off select LEGO sets with more than 250 additional LEGO construction sets and games also on sale from Sunday, October 2 through Saturday, October 8. The following week, LEGO fans can get into the Halloween spirit when they receive a special, complimentary Ninjago Battle Arena with any LEGO construction set purchase of $50 or more, while supplies last from Sunday, October 9 through Saturday, October 15. LEGO lovers can also look forward to additional special sales throughout the month of October.

    Additionally, members of the company's loyalty program, Rewards"R"Us, will earn a certificate for 5 LEGO Dollars with any LEGO purchase totaling of $100 or more OR a certificate for 10 LEGO Dollars with any LEGO purchase totaling $150 or more from October 1 through October 31.*

    Cars 2 Event Cruises Into "Bricktober" at Toys"R"Us Stores Nationwide

    Since Lightning McQueen, Mater and the rest of the gang returned to the big screen this summer in Cars 2, children everywhere have been building their own versions of classic scenes from the film with the help of a series of LEGO construction sets. Merging Cars 2 and "Bricktober," Toys"R"Us stores will help kids "Race Around the World" during special Cars 2 events on Saturday, October 15 from 2-4 pm. During the event, kids can build and decorate their own version of Rod "Torque" Redline the greatest American spy in the world! And, attention race fans, Rod "Torque" Redline is not available in any Cars 2 LEGO sets and can only be found during this event.

    Social Construction

    Throughout "Bricktober," LEGO fans and families can find information about upcoming LEGO events, sales and even LEGO-themed trivia on the company's official Facebook fan page at

    Among the most iconic toy brands in the world, generations of children have fallen in love with LEGO toys since they were first introduced in 1932. With hundreds of construction sets and board games to choose from, at a wide variety of price points ranging from $3.49 to $399.99, Toys"R"Us stores offer LEGO products to bring affordable, long-lasting play value for the whole family.

    *Limit of one $10 certificate may be earned per member. LEGO Dollars will be sent via USPS and will arrive 8 12 weeks after they are earned.

    Below is the store ad for the first week of Bricktober:
    Bricktober 2011 Ad

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