Return Home News Reference Discussion Forums
BZPower Guest

Login | Register | Retrieve Password

Site Links
    - Forums Reference
    - Become a Member
    - Premier Membership
    - Timeline
    - Set Database
    - Parent's Guide
    - Collectibles
    - Good Guys
    - Bad Guys
    - Mythology
    - Story Sources
    - Official Greg Discussion
    - Product Reviews
    - Tool Kit
    - Wild Kraata Colors
    - BZPowercast
    - Mata Nui Translater
    - History of Bionicle
    - Accessories
    - Games
  • About BZPower
  •     - Staff
        - Site History
        - Contact Us

    Discuss This Story
    Adweek Analyzes LEGO's Rise to the Top
    Hot Bionicle NewsPosted on Wednesday, April 17th, 2013 at 9:37am by Sean, BZPower Reporter

    Being the biggest toy company in the world can get you some attention in the business world, particularly when just before the turn of the millennium you were staring down bankruptcy like a... anything cornered by kinloka. In this particular instance, Adweek examines how LEGO's licensing deals and fierce defense of their brand has made them statistically what we always knew was true: that LEGO is the best toy company in the world. You can read the article here.

    Discuss This Story

    « Return to News

    LEGO® and BIONICLE are trademarks of the LEGO Group. BZPower is not authorized or endorsed by TLG. All non-LEGO images & contents are copyright and are not authorized or approved by the LEGO Group. logo & graphic design are copyrights of the owners of this site. ©2001-2018