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    Adweek Analyzes LEGO's Rise to the Top
    Hot Bionicle NewsPosted on Wednesday, April 17th, 2013 at 9:37am by Sean, BZPower Reporter

    Being the biggest toy company in the world can get you some attention in the business world, particularly when just before the turn of the millennium you were staring down bankruptcy like a... anything cornered by kinloka. In this particular instance, Adweek examines how LEGO's licensing deals and fierce defense of their brand has made them statistically what we always knew was true: that LEGO is the best toy company in the world. You can read the article here.

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