Return Home News Reference Discussion Forums
BZPower Guest

Login | Register | Retrieve Password

Site Links
    - Forums Reference
    - Become a Member
    - Premier Membership
    - Timeline
    - Set Database
    - Parent's Guide
    - Collectibles
    - Good Guys
    - Bad Guys
    - Mythology
    - Story Sources
    - Official Greg Discussion
    - Product Reviews
    - Tool Kit
    - Wild Kraata Colors
    - BZPowercast
    - Mata Nui Translater
    - History of Bionicle
    - Accessories
    - Games
  • About BZPower
  •     - Staff
        - Site History
        - Contact Us

    Discuss This Story
    What Makes LEGO Irresistable
    Hot Bionicle NewsPosted on Tuesday, April 23rd, 2013 at 10:32pm by Andrew, BZPower News Manager

    Looks like Forbes has another article about our favorite toy company. This one looks at the manufacturing processes and a bit of the set design and how it all fits together to make a product on a shelf that you're compelled to purchase. There's some interesting insight from John Hansen, Senior Vice President for Engineering & Quality, on the many things that go into making each brick, and how LEGO has become so successful in recent years. Go give it a read!

    Discuss This Story

    « Return to News

    LEGO® and BIONICLE are trademarks of the LEGO Group. BZPower is not authorized or endorsed by TLG. All non-LEGO images & contents are copyright and are not authorized or approved by the LEGO Group. logo & graphic design are copyrights of the owners of this site. ©2001-2018