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    What Makes LEGO Irresistable
    Hot Bionicle NewsPosted on Tuesday, April 23rd, 2013 at 10:32pm by Andrew, BZPower News Manager

    Looks like Forbes has another article about our favorite toy company. This one looks at the manufacturing processes and a bit of the set design and how it all fits together to make a product on a shelf that you're compelled to purchase. There's some interesting insight from John Hansen, Senior Vice President for Engineering & Quality, on the many things that go into making each brick, and how LEGO has become so successful in recent years. Go give it a read!

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