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Tv Ad 2010


Binkmeister

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I just saw the TV ad for 2010, and it looks awesome. But the first thing that struck me was that it's not even close to canon.

 

So, to defuse some of the comments I know we'll see, I thought I'd post something here.

 

The purposes of a TV ad (in order of importance) are to:

A. Inform the viewer there are new BIONICLE products available

B. Inform the viewer of the product features and benefits of purchasing the product

C. Create desire to purchase or own the product

 

You'll notice that "Tell the BIONICLE storyline" isn't on that list.

 

Even though, in the past, some of our TV ads have told some of the story, that's not the primary purpose of a TV ad. For 2010, we're using some other ways to create excitement about the products and features, while not worry about putting it into the context of the storyline. This was a conscious decision... trying to fit everything into a story-based TV ad would've been confusing. You guys who are interested in the story will find out from the web and print, but for mass media, we needed something more snappy and more product-oriented.

 

So, when you see the TV ad, just remember that the context is not canon, and it's not meant to be.

28 Comments


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Yo yo yo, STARS FREAKS BUSTING DOWN THE STREETS YO

TAHU COMIN' AT YA

GRESH WITH HIS BLASTA

KEEP IT REAL WITH TAKANUVA

WATCH OUT FOR PIRAKA

RAHKSHI GONNA GET YA

SKRALL WON'T REGRET YA

STARS FREAKS BUSTING DOWN THE STREETS YO

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Well, there was that fence in the Inika commercial. And the Rahkshi were getting their face/spine attached in their weird "warehouse" thing, and the whole jail mug shot pose...since when have they been canon?

 

-CF

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Well, there was that fence in the Inika commercial. And the Rahkshi were getting their face/spine attached in their weird "warehouse" thing, and the whole jail mug shot pose...since when have they been canon?

 

-CF

Piraka. :P

 

Well this is certainly disappointing - does this mean that Atakus can't actually speed build himself? :(

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Yo yo yo, STARS FREAKS BUSTING DOWN THE STREETS YO

TAHU COMIN' AT YA

GRESH WITH HIS BLASTA

KEEP IT REAL WITH TAKANUVA

WATCH OUT FOR PIRAKA

RAHKSHI GONNA GET YA

SKRALL WON'T REGRET YA

STARS FREAKS BUSTING DOWN THE STREETS YO

I feel sick. It's just too close to home.

 

~Bunda

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Wait so those giant hands that were controlling the characters weren't canon? This changes everything!

That was probably the most awesome response to any blog entry I've ever seen. You, my friend, deserve an award.

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This is why we stick a "non-canon" template on those animation pages on the wiki. It's like the 09 vehicles one, swirling the movie with the sets.
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Yo yo yo, STARS FREAKS BUSTING DOWN THE STREETS YO

TAHU COMIN' AT YA

GRESH WITH HIS BLASTA

KEEP IT REAL WITH TAKANUVA

WATCH OUT FOR PIRAKA

RAHKSHI GONNA GET YA

SKRALL WON'T REGRET YA

STARS FREAKS BUSTING DOWN THE STREETS YO

I feel sick. It's just too close to home.

 

~Bunda

 

And you know it's gonna happen.

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Smeag, Tufi, CHEEN, xccj, SPIRIT... epic comments.

 

...

 

People still watch TV with commercials? In 2009? Son............. I am disappoint. :plain:

 

little-heart.png

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You should destroy the canon using special canon cannons while playing canon.

 

Whoever said the hands comment deserved an award obviously hadn't read this. I'm not one for praise, but that deserves a flippin' pedestal.

 

And we won't mind. BZP will just grind our teeth, yell our insults throughout the forums, yet still grin like kids whenever it comes on TV. "Mommy, mommy, it's the Stars! I have those!"

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As long as Greg and the story team can manage to work out a half-decent storyline from the mess the Stars are obviously going to create for them, I couldn't care less about the accuracy of the commercials in relation to it. :P


Yo yo yo, STARS FREAKS BUSTING DOWN THE STREETS YO
TAHU COMIN' AT YA
GRESH WITH HIS BLASTA
KEEP IT REAL WITH TAKANUVA
WATCH OUT FOR PIRAKA
RAHKSHI GONNA GET YA
SKRALL WON'T REGRET YA
STARS FREAKS BUSTING DOWN THE STREETS YO


That... was both the most awesome and most disturbing reply to a blog entry I have ever read. Awesome, because it was so darn hilarious. :D Disturbing, because it's not that far from reality. :wacko:

~~END~~
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So, by non-canon you mean Piraka-rap non-canon? I'm sure we all remember that awkward moment in Bionicle's history. Hopefully, it won't be as jarring or for some...distasteful. :P.

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You should destroy the canon using special canon cannons while playing canon.
Let's print this using a Canon printer.

 

©1984-2009 Toaraga EAM

 

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You should destroy the canon using special canon cannons while playing canon.
Let's print this using a Canon printer.

 

©1984-2009 Toaraga EAM

Yo dawg we heard you like cannons so we made your cannon canon so you can canon while you canon!

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Yo yo yo, STARS FREAKS BUSTING DOWN THE STREETS YO

TAHU COMIN' AT YA

GRESH WITH HIS BLASTA

KEEP IT REAL WITH TAKANUVA

WATCH OUT FOR PIRAKA

RAHKSHI GONNA GET YA

SKRALL WON'T REGRET YA

STARS FREAKS BUSTING DOWN THE STREETS YO

 

STARS RAP?!

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This is the best thread I've ever read on BZPower. It's like there's a magical 10 year old repellent on it.

 

Thank you. You have just summed up all of my thoughts for me.

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"so, here we are in the bottom of the ninth of the all-star game!!!!1111!! Tahu pitches, but -- Gresh bats it out to left field of the kohli field!! WHOA, WHAT A MOVE!!!!111 SKRALL GRABS THE BALL OUT OF THE AIR, BUT-- dangit, rahkshi melted it with heat vision. darn, Nektann was up next. oh well."

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