Hapori Tohu Posted September 17, 2019 Share Posted September 17, 2019 Today LEGO would like for us to spread the word of their new big advertising campaign: Rebuild the World. Joining forces with ad agency BETC Paris and the Traktor collective of filmmakers, they created a very quirky video in which a hunter and a rabbit inhabit a world whose rules are governed by your imagination - just like LEGO! Today in Denmark they're hosting an event with musician Mark Ronson of Uptown Funk fame, David Aguilar, builder of LEGO prosthetic limbs, and designer/inventor Dominic Wilcox. To kick things off, they're bringing in kids to participate in workshops designed to inspire and bring out their creativity. For the launch video, an interview with LEGO CEO Niels B. Christiansen and Executive Chairman Jorgen Vig Knudstorp, more images, and the press release, read on!View the full article 1 Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Valendale Posted September 17, 2019 Share Posted September 17, 2019 So it's just like some kind of advertising campaign? With Mark Ronson of all people? Not something I would have guessed, for sure. Quote Link to comment Share on other sites More sharing options...
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