Hapori Tohu Posted March 5, 2021 Share Posted March 5, 2021 Today The LEGO Group is celebrating International Women's Day early as well as the fortieth anniversary of its now iconic, 'What it is is beautiful,' ad campaign. They are launching a new initiative to champion gender equality and encourage girls and young women to chase their aspirations. Read on to learn more about the #LEGOFutureBuilders campaign and how you can participate in the movement!View the full article 1 Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Mushy the Mushroom Posted March 12, 2021 Share Posted March 12, 2021 (edited) Always loved this ad. I did not realize how old it was, though. Seems like a great campaign, it's splendid to see how LEGO has become much more inclusive in recent years. I do hope they welcome all to participate in the photo recreations, though. I imagine a lot of children would want to create the classic ad regardless of gender.my bro probably would have felt left out on LEGO a photo shoot. Edited December 20, 2021 by Mushy the Mushroom Quote Member-Made Emote Topic Original Mush art thanks to @Bambi Link to comment Share on other sites More sharing options...
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