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Hapori Tohu

Supporting Women's Equality Through LEGO Bricks

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2021-03-05_International_Womens_Day_teas
Today The LEGO Group is celebrating International Women's Day early as well as the fortieth anniversary of its now iconic, 'What it is is beautiful,' ad campaign. They are launching a new initiative to champion gender equality and encourage girls and young women to chase their aspirations. Read on to learn more about the #LEGOFutureBuilders campaign and how you can participate in the movement!

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Always loved this ad. I did not realize how old it was, though. Seems like a great campaign, it's splendid to see how LEGO has become much more inclusive in recent years.   ^_^ I do hope they welcome all to participate in the photo recreations, though. I imagine a lot of children would want to create the classic ad regardless of gender. 

 This subject brings back memories of joining a (unoffical) LEGO building club that apparently had an unwritten rule of being boys-only, and being upset with the lack of female minifigures in 2005-7 and making my own with Sharpies and cut-up rubber doll hats. Glad this isn't necessary anymore. 

Edited by Mushy the Mushroom

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