Hapori Tohu Posted March 1, 2012 Share Posted March 1, 2012 ...Lego not only holds its head above water, but is actually having the time of its life. Lego has released their <a href="http://aboutus.lego.com/en-us/news-room/2012/march/annual-result-2011/">Annual Report for 2011</a>, and the numbers appear to be almost universally good. Lego Sales rose 17% to become 7.1% of the global toy market, and outpaced fellow toy giants Hasbro and Mattel in growth. Why are the doing so well? Check out <a href="http://aboutus.lego.com/en-us/news-room/2012/march/annual-result-2011/">this report</a> for details. View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
fishers64 Posted March 2, 2012 Share Posted March 2, 2012 I guess people want toys to distract themselves from morbid times. Quote Hero Factory RPG | Bionicle Mafia XXIX: Storyline & Theories Link to comment Share on other sites More sharing options...
Ballom Nom Nom Posted March 2, 2012 Share Posted March 2, 2012 Glad to know TLG's still doing well, despite economic downturns. ~B~ Quote Link to comment Share on other sites More sharing options...
Rarity Posted March 2, 2012 Share Posted March 2, 2012 Wow. I'm surprised!Congrats to Lego. Quote >Not reading the first greentext story on BZP >2013 Be a cool kid and vote for mighty morphin' Link to comment Share on other sites More sharing options...
SolitaryHyena Posted March 2, 2012 Share Posted March 2, 2012 wow well thats actually good for lego, considering I barely buy any lego sets since the end of bionicle(with the exception of hero factory sets up to 2011 villains summer wave), its good to hear lego is still having great sucess even without bionicle, Quote "And where does the newborn go from here? The net is vast and infinite." Link to comment Share on other sites More sharing options...
Dark_Stranger Posted March 2, 2012 Share Posted March 2, 2012 Wonderful news!I say we try to help Lego beat this record for 2012. It will make another good exuse to buy as much of their stuff as is humanly possible."But as long as I'm here, I get to bust heads!" Quote Link to comment Share on other sites More sharing options...
Sumiki Posted March 2, 2012 Share Posted March 2, 2012 LEGO is one of those rare companies that excels even when the economy isn't good. I think we're on the path to economic recovery, thankfully, but I still applaud LEGO for its growth during a bad economy. Quote avatar by Lady Kopaka Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted March 2, 2012 Share Posted March 2, 2012 It's great that Lego is managing to do so well in these hard times. I wonder if its sales will be even higher next year. Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
Sir Kohran Posted March 3, 2012 Share Posted March 3, 2012 I wonder if the economic difficulties are actually to Lego's advantage, with families being less eager to spend large sums on elaborate video gaming systems, leaving Lego sets as a much cheaper alternative. Quote Link to comment Share on other sites More sharing options...
Aanchir Posted March 3, 2012 Share Posted March 3, 2012 I wonder if the economic difficulties are actually to Lego's advantage, with families being less eager to spend large sums on elaborate video gaming systems, leaving Lego sets as a much cheaper alternative.That is an interesting theory, since I believe I heard video game sales were underwhelming last holiday season. Quote Latest MOC: PAIGE (Prototype Artificial Intelligence, Gynoid Expression) Link to comment Share on other sites More sharing options...
Bambi Posted March 6, 2012 Share Posted March 6, 2012 Wow, that's nice. Good job on Lego Bricks part. Quote [my blog] [custom emotes] Link to comment Share on other sites More sharing options...
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