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OPPORTUNITY: LEGO Friends | Deadline September 15th

Black Six

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Shared through the LEGO Ambassador Network:


Hello Ambassadors,

I hope you are doing well! I would like to share another unique opportunity with you – this time the LEGO Friends team is looking for LEGO® fans who can help produce video content for the LEGO Friends Heartlake Hospital set. Please see the full brief below.

This opportunity is open to all members of recognized LUGs and LEGO Fan Media so please feel free to share this information as you see appropriate.

If you or anyone in your recognized community is interested in this opportunity, please send an email to Maria.Tang.Jansen@LEGO.com with “”LEGO Friends Video Volunteer” in the subject line. To be considered during the selection process, we kindly request you include your full (real) name, recognized community name, country and a link to any pre-existing video content.

Questions can be posted here in the thread on LAN, where I will do my best to answer them. Thank you for taking the time to read about this opportunity and sharing it with your community.

Maria Jansen




LEGO Friends Heartlake Hospital soap opera videos


Seeking 10 AFOLs to create 1-3 minutes (longer is accepted as well) of video content around the 41318 LEGO Friends Heartlake Hospital set. The content should play on the concept of TV series or soap operas taking place in hospitals, for example by:

  • creating video content showcasing a hospital soap opera

  • re-enacting iconic scenes from famous hospital TV series

  • inventing a crazy soap opera-worthy plot taking place in a hospital

Volunteers can customize or upgrade the LEGO Friends Heartlake Hospital set with their own LEGO collection, it is however important that the product stays recognizable.

The produced video content is planned to be featured on LEGO channels such as social media.

Please keep in mind that as the content primarily will be used on social media, the target audience will be adults and the content can therefore have an up-in age tone of voice. However, as the content may also be shared on LEGO Life, it will have to be safe for kids as well.


Opportunity posted to the LAN for dissemination to the recognized AFOL community. The activity is open to all RLUG / RLFM members, however, the community team will select the 10 participants.


  • Brief to be posted on LAN in week 36
  • Deadline to express interest is Friday September 15th
  • 10 volunteers selected during the week of September 15th-22nd
  • Materials / compensation to be shipped out to volunteers during the week of September 15th-22nd
  • Video content to be delivered by October 24th


All 10 volunteers will receive the 41318 LEGO Friends Heartlake Hospital set and the 41101 LEGO Friends Heartlake Grand Hotel set.


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