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The LEGO Group Continues to Push into China

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Earlier this month The Economist shared some insights into the efforts The LEGO Group is making to win over the Chinese market. In the article, titled "Lego, the world's top toymaker, focuses on China," they cover the things many LEGO fans are familiar with - like Monkie Kid and the Lunar New Year sets - but also discuss the continuing fight the company is having with competitors that range from direct copies of LEGO sets to real-life Chinese military vehicles made out of bricks. They also dropped the staggering stats that last year TLG opened 95 stores in China and plans on opening another 80 this year. It seems like there's no shortage of love for the brick in one of the biggest markets in the world.

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